Published: Wed, February 07, 2018
Sci-tech | By Spencer Schmidt

Apple says it sees 'sturdy demand' for substitute iPhone batteries

Apple says it sees 'sturdy demand' for substitute iPhone batteries

It also provides a detailed timeline of how it told customers about the software update.

Apple's move is created to deflect allegations it deliberately slowed down iPhones to push people into upgrading their phones, when a simple battery change would have restored performance. While the letter contains little new information, Apple does touch upon how it may handle customers who already paid full price for battery replacements.

In December, Apple announced it will make all battery replacements $29 - $50 less than the original out-of-warranty cost - until the end of this year.

Hogan outlined that in fall 2016, Apple received notice of iPhones unexpectedly shutting down.

Yes, we are exploring this and will update you accordingly.

The company says that the reason for the software update is to prevent unexpected shutdowns when a battery can not provide enough current for the iPhone's CPU.

Let's see what new strategy company has got to deal with this issue! The Cupertino firm unexpectedly found itself the center of a wrath-storm late a year ago, when it admitted that it had been limiting the performance of older iPhones that had degraded batteries.

The company had "never, and would never, do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades", the statement said. Apple also softened its policies on what battery pack degradation tests the iPhones must pass before being eligible for the replacements.

The system initially impacted the iPhone 6 and iPhone 6s, and was later extended to cover the iPhone 7.

"Once we verified that the feature was effective in avoiding unexpected shutdowns, we updated the iOS 10.2.1 ReadMe notes in February, 2017".

In early January, Senator John Thune (R-S.D.), chairman of the Commerce, Science, and Transportation Committee, called upon Apple to answer for the lack of transparency it showed surrounding its slow-down practices for aging iPhones. "In those conversations, Apple has acknowledged that its initial disclosures came up short".

Reuters/Stephen LamAn attendee checks out a new iPhone X during an Apple launch event in Cupertino, California, U.S. US regulators have also begun probing Apple for information on the slowdown. Apple's chief software engineer, Craig Federighi, has said that they're focusing on making their software as sturdy and bug-free as possible. The company presently has a consensus rating of "Buy" and a consensus price target of $201.91.

At the end of January, Apple confirmed that it was also being investigated by federal agencies on the matter.

Thousands of comments describing the issue appeared over the internet - mostly on Apple's support forum and other iPhone related websites.

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