Published: Fri, March 02, 2018
Life&Culture | By Peggy Hughes

Trump picks man with Kansas roots to run 2020 campaign

Trump picks man with Kansas roots to run 2020 campaign

"Brad is someone who doesn't have a lot of enemies, and there's something to be said for someone who can unify the entire Trump orbit", the staffer said, adding that Parscale also has two key assets that set him apart: the ability to understand the president, and the president's loyalty and trust.

In a statement released on February 27, Trump's son-in-law and senior adviser Jared Kushner said Parscale, a "longtime digital marketing strategist for President Trump", was "essential in bringing a disciplined technology and data-driven approach to how the 2016 campaign was run". Like others in Trump's political circle-Hope Hicks, Dan Scavino Jr.

Parscale had never worked in politics before joining the Trump campaign in 2015.

On Monday night, a new voice joined the furious debate over the extent to which Facebook is culpable for President Donald Trump. But then as Trump's own 2016 campaign showed, campaign titles like "manager" are often misleading and also tend to change quite often.

In a piece published in Wired, Antonio Garcia Martinez, a former product manager for Facebook's ad targeting team, explained how the Trump campaign was able to successfully navigate Facebook's advertising tools and produce ads that reached huge audiences for a fraction of the cost of what the Clinton campaign was paying.

Donald Trump will announce plans to run for a second term as president Tuesday, according to a news website.

The image accompanying the email of the Trump Campaign, where Madeleine Wilford, 17, appears in a hospital bed surrounded by her family, Trump and the first lady.

The naming of Parscale as 2020 campaign manager is more interesting, and lends credence to the theory that Team Trump believes the social-media effort the previously obscure Texas data geek led (with or without some outside help from certain vodka drinkers) was its "secret weapon" in 2016. After fundraising intensively previous year, his campaign committee raised almost $34 million and entered 2018 with $22 million on hand, according to public records. Parscale's data strategy firm Parscale Strategy also received almost $1.6 million, and Parscale himself received more than $15,500 as part of the payroll. Although Parscale denied during his 60 Minutes interview that the firm was useful, we know that the campaign's digital operation was extraordinarily effective.

However, Parscale's involvement with social media has meant that he is an individual of interest to investigators probing Russia's interference with the 2016 presidential race.

"We should all care about how social media platforms play a part in our democratic process", the former secretary of state said.

"Brad was essential in bringing disciplined technology and data-driven approach to how the 2016 campaign was run", Jared Kushner, Trump's son-in-law and senior adviser, said in a statement.

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