Published: Fri, March 09, 2018
Life&Culture | By Peggy Hughes

Geneva Motor Show: Audi e-tron Prototype previews Audi's first electric auto

Geneva Motor Show: Audi e-tron Prototype previews Audi's first electric auto

Audi says it already has 250 Q6-based E-Tron prototypes taking part in a five million-kilometre testing program across Europe, Africa, Asia and North America ahead of the production car's August debut in Brussels, where it will be produced.

Audi, meanwhile, is showing off its E-Tron Quattro prototype at the show, and unlike the EZ-GO it's a rather more conventional, rather more immediate vision of electric motoring. So far, Audi has said only that the driving range will be, "suitable for longer journeys".

The company plans to publish the best and "most spectacular" photos of the camouflaged e-tron from social networks on its promotional for the e-tron. This one will slot between the more traditional Q5 and Q7 models, and will go up against Tesla's Model X and the Jaguar I-Pace in the emerging premium electric SUV market. Flying cars - like this PAL-V - could be on sale within a few years Mitsubishi rolled out its latest SUV concept New Lancia Stratos revives the rally god Porsche previewed a new electric concept Who needs a roof when you have giant tyres?

Celebrating its 20th year at the 88th Geneva International Motor Show, Tata Motors unveiled three next generation concepts and introduced two completely new vehicle architectures. The "e" winds its way around the tailgate at the height of the front guard and is literally electrifying according to Audi.

Audi is now testing these e-trons all over the world, including a bunch in Geneva that the company is hoping will generate buzz on social media (#etron). Mimicking the high-voltage grid, orange elements illustrate the fact that the Audi e-tron prototype is fully electric - the lower part of the auto, for example, is encircled with alternating orange and black segments. The sills, with their colourful inserts, indicate where the battery is located.

The vehicle is produced at a carbon-neutral plant in Brussels. There is no glimpse inside right now but we are sure to see Audi's Virtual Cockpit and the familiar cabin of the e-tron. Audi claims to have completed extreme condition testing across the globe on nearly 250 development vehicles before revealing the e-tron show auto.

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