Published: Wed, March 14, 2018
Sci-tech | By Spencer Schmidt

Apple announces plans to acquire digital magazine service Texture

Apple announces plans to acquire digital magazine service Texture

One media analyst said the move to acquire Texture was Apple's way of trying to appease content publishers, who were upset by the launch of its News app in 2015.

The iPhone maker did not disclose financial terms of the deal to buy Texture from its owners, publishers Conde Nast, Hearst, Meredith, Rogers Media and global investment firm KKR.

Apple has stated several times that it is a company that encourages freedom of speech and entertainment, which leads to the acquisition of Texture. "Texture fills out the scope of that vision with reading material", said Tech Crunch's Ingrid Lunden.

The service has evolved to feature curated content based on users interests, but the $10-a-month subscription model has remained in place. It's feature set was incorporated into Apple services that are still used by developers today. Texture digitally serves articles from about 200 magazines on Windows, Amazon, iOS, and Android devices for a stipulated monthly fee.

CEO of Texture, John Loughlin, said: "We could not imagine a better home or future for the service".

The purchase would allow Apple to become a major distributor of news.

Mr. Evans highlighted the quote from Cue emphasising the "quality journalism from trusted sources", calling it "rather revealing" and "quite clever positioning".

In 2014, Apple acquired the company behind TestFlight, a service that provides app beta deployment and analytics. Cue says it depends on what trusted publications you follow, but Apple News wants to show you more than what is most popular or what fits your viewpoint. It's likely that the app will operate as is at least for the time being, but Apple could eventually integrate magazine subscriptions directly into Apple News.

Cue also said that Apple Music now has 38 million subscribers with 8 million trial users.

As for Apple getting into the live sports broadcasting business, he said the company wasn't interested like Twitter, Facebook and other broadcasters, and instead was concentrating on creating a better user experience in sports programming.

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