Published: Sat, March 24, 2018
Sci-tech | By Spencer Schmidt

Apple is developing it's own MicroLED displays for future devices

Apple is developing it's own MicroLED displays for future devices

If true, this would allow Apple to sell the next-generation iPhone X at a slightly reduced price. Lin also suggested that the 5.85-inch OLED model might very well be the upgradation of the canceled LCD project, modified due to MBOM concerns.

Apple is reportedly gearing up to launch this forthcoming model sometime in September, and will feature a 6.2-inch OLED display, the biggest thus far for any iPhone product.

Some reports at the time indicate trial production of finished iPhone X units did not start until late August, a process that normally concludes in July.

9to5Mac, which earlier reported on the Digitimes report, said that it's possible the 6.1-inch LCD iPhone could cost customers $800.

The kick-off of the trial production will help push ahead the delivery schedules for 2018 iPhone devices so that they will rekindle its smartphone momentum, said the sources, adding that sales of iPhone 8, 8 Plus and iPhone X have been lower than expected.

Regardless, with three smartphones planned for this year, Apple will need to offer at least one with a cheaper price tag that appeals to budget shoppers.

When the iPhone X's suffered from weak demand, Apple pulled in a lot fewer OLED panels from Samsung Display than it had committed to. But that could change with the release of the next generation iPhone X.

Digitimes Research analyst Luke Lin said in a research note that the upcoming 5.8-inch model of the upcoming iPhone will have a total bill of materials (MBOM) which is nearly approx 10 per cent lower than that of the iPhone X, when it was initially launched previous year.

The purported iPhone SE 2 features an aluminum chassis instead of the stainless steel frame used on the iPhone X. The back also features a vertically aligned dual-camera setup that seems to be inspired by the iPhone X. It wouldn't surprise me, then, to see Apple carry this pricing strategy over to the new iPhone models, especially since Apple appears to be reshaping its iPhone segmentation strategy to mirror the iPad's.

At the moment, the iPhone X is available in two colors - silver and space gray. In that case, the premium would likely be justifiable since Apple would be delivering much more value in the form of a larger device for roughly the same price as the current iPhone X.

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