Published: Sun, March 25, 2018
Hi-Tech | By Kristin Zimmerman

Cambridge Analytica-Facebook row: Zuckerberg formally asked to testify by US Lawmakers

Cambridge Analytica-Facebook row: Zuckerberg formally asked to testify by US Lawmakers

Facebook's problems started at the end of last week when news broke that a data-mining firm connected to the Trump presidential campaign was able to get personal information on tens of millions of the social network's users and use that data to create detailed profiles and target voters. As he said, we know that this was a major violation of peoples' trust, and I deeply regret that we didn't do enough to deal with it. Facebook lets you download the data you've shared with Facebook since you joined. "But we also made mistakes, there's more to do, and we need to step up and do it". As mentioned, that will involve Facebook investigating apps that had access to broad swathes of user information before shutting down the API that allowed users to pass on data about their friends.

In an interview with Recode, Zuckerberg said he was open to testifying before Congress on the matter "if I'm the right [person]".

"We're going to review thousands of apps,"Zuckerberg told CNN's Laurie Segall in an exclusive interview".

"There's an element of accountability where I should be out there doing more interviews".

Zuckerberg said Facebook was committed to stopping interference in the United States midterm election in November and elections in India and Brazil.

GMG received a legal letter from Facebook the day before the Observer reported that a company harvested as many as 50m Facebook profiles of USA voters for Cambridge Analytica and used them to build a powerful software program to predict and influence choices at the ballot box.

Zuckerberg told Recode on Wednesday that he's up for testifying, but he didn't seem that convinced.

Facebook representatives, including deputy chief privacy officer Rob Sherman, met USA congressional staff for almost two hours on Wednesday and planned to continue meetings on Capitol Hill on Thursday. But it also means more headlines, more questions, and potentially some very awkward answers.

"There is so much institutionalised trust in these brands", he said, "that there is a trade off between the two - technology brings efficiency of service, but it doesn't bring trust".

The notice asked Cambridge Analytica to specify the "entities, "if there are any who may be harvesting and are engaged to "utilise data of Indians".

"The latest revelations regarding Facebook's use and security of user data raises many serious consumer protection concerns", said in a joint statement Committee Chairman Greg Walden (R-OR) and Ranking Member Frank Pallone, Jr.

Mark Turnbill, the managing director of Cambridge Analytica Political Global, was also filmed saying the company used proxy organizations to peddle negative material about other candidates on social media.

However, the academic who provided the data disputed that on Wednesday.

He funds his pledges to charity with Facebook stock and sells it to meet his promises.

The company suspended Cambridge Analytica for the transmission of the data which Facebook says is a violation of its rules.

"We just put information into the bloodstream to the internet, and then watch it grow, give it a little push every now and again over time to watch it take shape", he said. Critics say that it essentially was a breach because data of unsuspecting friends was taken.

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