Published: Sat, April 07, 2018
Sci-tech | By Spencer Schmidt

Snapchat finally reveals the iPhone X lenses it promised months ago

Snapchat finally reveals the iPhone X lenses it promised months ago

The newest version of the Snapchat app for iOS utilizes the iPhone X TrueDepth camera to make the real-time Lens selfies - which can be anything from virtual facepainting to cat whiskers to masquerade masks (shown here) - more realistic than ever, thanks to improved shading, motion tracking and bokeh (blurred background) effects.

Apple's TrueDepth technology for the X's selfie camera projects 30,000 infrared dots onto your face. It's unclear if new filters will be added, and how long the existing ones will be available. Traditionally, AR overlays such as those Snapchat has made popular - like the doggy face or floating sunglasses - use basic facial feature tracking to figure out where they should appear. Apple's TrueDepth camera technology is the same technology that powers Apple's Animojis and Face ID.

Looking at Snapchat's photos and videos of this new feature, one can easily notice these lenses are tightly sticking to your face, especially around the jawline. Further, these lenses are claimed to reflect the surrounding light more realistically. The self-destructing messaging app has even tried to monetize its lenses to boost revenue from the advertisers. What developers like Snapchat get, meanwhile, is the facial mapping data alone, with more than fifty micro-movements of things like lips, eyelids, and the nose. Are you comfortable with Apple letting app developers have access to the TrueDepth camera to enhance their apps? While the visual facial mapping can be accessed by the third-party app makers, Apple says the mathematical representation will not be shared, however.

Apple in its developer agreement states face data can not be used for advertising, marketing or generating user profiles. Also, developers are not allowed to create profiles of the users. You can make use of different masks which you can use within the lenses. There are reports that Apple's advanced biometric security solution could be integrated into more products, starting with the iPad Pro. "We know that there's a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro", the executive said.

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