Published: Thu, April 19, 2018
Sci-tech | By Spencer Schmidt

Apple iPhone X contributed 35% of the smartphone industry's global Q4 profits

Apple iPhone X contributed 35% of the smartphone industry's global Q4 profits

But the big stories were Apple, and iPhone X profitability. Rosenblatt Securities reiterated a "neutral" rating and set a $120.00 target price on shares of Apple in a report on Wednesday, March 29th. The handset costs close to $1,500 in several countries such as Russian Federation and India. Apple may not have the time or resources to devote to significantly updating the iPhone SE as it prepares for three major new handsets to debut this fall.

Apple has received EEC certification for eleven new iPhone models which could all be variants of a new iPhone SE 2, reports Consomac. Current models still pack an aging A9 processor that first made its debut inside the iPhone 6 in 2014. The brokerage now has $191.74 price target on the iPhone maker's stock. The company's entry-level iPhone won't be considered "entry-level" any more if it even comes close to the iPhone X's $999 price tag.

From Huawei to LG, many Android phone makers have been incorporating a notch - a cutout at the top of the smartphone's screen, which is a prominent feature of the iPhone X. But how long will Apple itself keep the notch? It would allow Apple to reduce the iPhone X2 and iPhone X Plus price. Lin says Apple was working on an LCD iPhone, but scrapped the project in mid-February.

According to Zacks, analysts expect that Apple will report full-year sales of $259.54 billion for the current financial year, with estimates ranging from $253.19 billion to $267.79 billion. Samsung will officially begin production of the OLED displays in May which will be used in the iPhone X 2018, iPhone X Plus models. It also indicates that all three iPhones would launch simultaneously in September. There is also a rumor that Apple may choose to split the launch and the follow-up for the iPhone X could get launched as early as June or in the early third-quarter of 2018.

Several large investors have recently bought and sold shares of AAPL. But data from Counterpoint Research shows that it has proved incredibly profitable for Apple.

Here's another interesting tidbit of information from Counterpoint's report: the iPhone X alone accounted for 35 percent of all industry profits during Q4 2017.

"Apple grew 1 percent year-on-year (YoY) even with the iPhone X being available for only two months in Q4 2017".

The report mentions that the growth in smartphone profit has not exactly been impressive.

This would come as good news for Apple which of late has been battling questions over its position as an undisputed leader of the smartphone market.

In the fourth quarter of 2017, Apple took home a whopping 86 percent of the profits of the smartphone industry. The report added that the iPhone X actually generated five times more profit compared to 600 Android smartphone makers in the quarter.

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