Published: Wed, June 13, 2018
Hi-Tech | By Kristin Zimmerman

Mystery solved: IHOb reveals what name change means

Mystery solved: IHOb reveals what name change means

The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu - a move that annoyed a few other fast food empires and the internet at large. Wendy's dropped this burn: "Not really afraid of the burgers from a place that decided pancakes were too hard".

"I'd love to welcome all of America to the world's first "IHOb" restaurant, which stands for the 'International House of Burgers, '" Darren Rebelez said.

IHOb has yet to respond to their competitors' jabs.

Tell Us: Will you be trying one of IHOb's burgers?

Whether the rebranding sticks or is a temporary change, IHOP wouldn't say. "Like that, but our cheeseburgers are still better".

Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match. Ooooohhh! (Blares airhorn multiple times.) I did not realize little girls with pigtails could be so savage.

Fans were quick to urge Wendy's to throw some more shade, and the PR team was up to the task.

A mother-daughter duo at the same eatery said they wouldn't think of IHOP for dinner, while a young man carrying a skateboard said he patronizes that IHOP in the wee hours of the morning because it's the only place open at that hour - and even then he orders pancakes.

Legendary fried chicken purveyor Church's Chicken posted an Instagram photo that poked fun at the IHOP name change buzz.

Also, Burger King changed its Twitter handle to Pancake King, with the bio "The official tweets of Pancake King USA". They probably want to stay away from beef, just like they do when they make burgers.

The IHOP/b website still proclaimed the announcement was 30 minutes away at 8 a.m. ET. And just this month, KFC announced plans to sell a vegetarian equivalent of its chicken to attract a new base.

But other fast food franchises are speaking out about this letter swap.

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