Published: Thu, June 21, 2018
Hi-Tech | By Kristin Zimmerman

10 minute Instagram videos are here

10 minute Instagram videos are here

Video will be available through Instagram or a new app called IGTV. Instagram says IGTV is the future of video, but it's not clear why the company is making users install a separate app - there is also little to no room to avoid installing IGTV, it will be deeply integrated within the main Instagram app, and notify you when content creators you follow publish a new video on IGTV. Instagram added the 10-minute constraint for all users as a short-term measure for IGTV's rollout that will eventually be dropped.

For the Facebook-owned service, it's increasingly important to chip away at YouTube's dominance in video. From the Instagram app, you will be able to see if a creator has uploaded video to IGTV by looking at the space next to where Stories are located. It is especially popular with younger people.

Instagram wanted IGTV to feel natural.

"Long form vertical video from the creators you love".

Instagram was launched just eight years ago.

Instagram becomes the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the WhatsApp and Messenger services.

Like YouTube, Instagram also has a large community of influential users with enormous followings. The company said hat it's introducing IGTV at a time when people are watching less television and more digital video.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

"Teens may be watching less TV, but they're watching more creators online", explained Instagram CEO Kevin Systrom, who added that Instagram users consumed 60% more video over the past year.

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