Published: Sun, June 24, 2018
Hi-Tech | By Kristin Zimmerman

Instagram Hits One Billion Users Worldwide And Launches New IGTV

Instagram Hits One Billion Users Worldwide And Launches New IGTV

First, Instagram is now a global community of one billion! The company today launched IGTV, a standalone app that connects with Instagram to allow content creators and influencers to share longer, 1 hour-long videos on the platform. IGTV videos are full screen and vertical. When you follow a creator on Instagram, their channel will show up for you to watch.

To really launch the new IGTV, Instagram has had some of their more influential users including Australian actor Chris Hemsworth, and other "stars" like Kim Kardashian start adding longer form videos to their channels.

IGTV will have dedicated sections, including For You, Popular, Continue Watching, and Following, which you will be able to swipe through when you want to watch something new.

Instagram just got even more video friendly.

Similar to YouTube and other video platforms, IGTV also has the concept of channels. The app went live on both iOS and Android as well as on the Instagram app.

Instagram has reached a major new milestone: 1 billion users.

As of the first quarter of 2018, Instagram parent company Facebook had about 2.19 billion monthly active users. Instagram says it's not immediately paying for any content on the app, nor will it start with any advertising.

What makes this app different than Youtube is the native support for vertical videos as opposed to landscape video. There is one big twist though - the videos are vertical only. There are also channels, and celebrities themselves can be channels. That makes the platform more suited to mobile use than YouTube. IGTV has four subheadings that allow you to customize your viewing.

This not only will be on your Instagram app, but it's own separate app as well. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of U.S. teenagers say they use Instagram. To celebrate, the Facebook-owned photo site is launching a true video platform that goes beyond the short throwaway videos the service now offers. Established creators will be able to post videos of up to 60 minutes but initially all creators will be able to post videos of up to 10 minutes.

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