Published: Tue, September 04, 2018
Sports | By Sarah Myers

NIKE Makes Colin Kaepernick The Face Of Their 'Just Do It.' Campaign

NIKE Makes Colin Kaepernick The Face Of Their 'Just Do It.' Campaign

Colin Kaepernick is a featured athlete on Nike's new slate of "Just Do It" advertisements, which commemorate the 30th anniversary of the iconic slogan's 1988 debut, ESPN reported Monday.

Kaepernick has faced hostility from NFL fans and alleged blacklisting by the league's team owners since August 2016, when he declined to stand during the national anthem before a preseason game, to protest racism and police violence. Although Kaepernick won't be under center to begin the 2018 campaign, the controversial quarterback-turned-activist has been keeping busy on many different fronts including being involved with Nike for their "Just Do It" campaign.

The former American football star, who has not played in the NFL since early 2017, is suing the organisation claiming that team owners have frozen him out to due to his activism.

Check out Kaepernick's ad below.

The athletic apparel giant has taken flack in the past for sticking by athlete's like Michael Vick, who went to prison for his role in a dog fighting operation, but it certainly got some supporters back for backing Kaepernick, who clearly should still be an National Football League quarterback.

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL. It contains the message: "Believe in something, even if it means sacrificing everything".

Meanwhile, the league and players union still haven't resolved whether players will be punished this season if they choose to kneel or demonstrate during the national anthem.

In June, Trump cancelled the visit of the Super Bowl champion Philadelphia Eagles to the White House after several players indicated they would not attend.

Nike signed Kaepernick in 2011, and according to ESPN, have not used him in its campaigns since 2016. The person spoke to The Associated Press on condition of anonymity because Nike hasn't officially announced the contract.

Like this: