Published: Sat, January 12, 2019
Money | By Wilma Wheeler

Apple to release three new iPhones amid struggling sales

Apple to release three new iPhones amid struggling sales

And the word on the street is that the Cupertino, California based company is planning to launch three new iPhone models this year.

According to the publication, Apple has been developing a new LCD iPhone for several months and a switch would likely prove too costly.

The follow up phone will stick with a liquid crystal display (LCD), which is cheaper than the organic LED display on its premium iPhone XS and iPhone XS Max. Among other features, the LCD display lets Apple sell the XR at a lower price than the OLED-display-toting iPhone XS and XS Max. "It would also hurt core users that just bought these devices at the original prices".

The dual-camera on the iPhone XR successor looks good and makes sense, but we're still unconvinced by the triple-camera block on the rear of the XI.

Apple is planning to release three new iPhones to succeed its 2018 lineup, indicating the iPhone XR - unlike the SE and 5C before it, isn't simply a one-off.

However, the cited source indicates that Apple will actually ditch LCD versions of the iPhone next year, so in the long term, the company only wants to offer OLED iPhones.

"We think 2019 could be the a year ago the iPhone uses the iPhone X design architecture, in preparation for initial hardware specs for 5G (sub-6GHz) and AR (augmented reality), before greater architecture upgrades in 2020F for 5G and a more comprehensive AR system", she added. Next year, the report notes, all new iPhones will feature OLED screens.

The company has had a troubling 2018 because of the dwindling iPhone sales in China and other markets. Instead, Apple might plan bigger updates for 2020.

Apple was not available for comment outside regular business hours.

The iPhone XS and XS Max have two rear cameras, while the less expensive XR has a single camera, but the latter has numerous same features as its higher-end counterparts. iPhones already take great photos, but Apple appears to be looking for an edge that can help it better compete in key markets like China, where competitors often offer handsets with similar features at lower prices.

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